Analyst

Description:

We’re looking for a motivated Marketing Data Analyst to support performance reporting and analysis for various client engagements, including traditional, digital, and social media programs. The goal is to maximize our clients’ return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management.    

Responsibilities:

• Collaboration with cross-functional teams to define measurable program goals and objectives
• Development of measurement plans outlining project objectives, measurement framework, data sources, and reporting frequency
• Collaboration with technical teams to implement and test tracking prior to project delivery, including tracking tag generation from website analytics systems (e.g., Google/Adobe Analytics) and/or ad serving systems (e.g., DCM)
• Ongoing tracking, maintenance, and issue resolution with regard to measurement framework while programs are in the market (e.g., monitoring ad delivery, confirming tracking tags are working)
• Aggregation of data from various sources (including but not limited to: site analytics, third party ad servers, social listening platforms, call center data, CRM, etc.) into integrated report templates or dashboards
• Data review and analysis, as well as presentation of findings to internal teams and/or clients
• Supporting the overall Analytics vision for the agency, including ongoing refinement, implementation, and maintenance of processes, tools, and templates

Qualifications:

• 1+  years of experience with marketing campaign, bid management, paid social/search and/or website analytics development/management/optimization
• Experience with web site analytics packages (Google, Adobe), online ad serving systems (DCM), and dash-boarding tools (e.g., Datorama, Tableau)
• Proficiency with Microsoft Excel and PowerPoint
• Strong qualitative and quantitative skills
• Detail-oriented and well organized
• Strong communication skills (written & verbal)
• Ability to work independently as well as part of a team
• Bachelor’s degree required, preferably in Business, Mathematics, Statistics or Economics; advertising, direct marketing, CRM or digital background desirable