Associate SEO Strategist

Merge
Job LocationUS
Job TagFull Time

Description:

As our Associate SEO Strategist, you will…


Be in a supportive role for Strategists, Sr. Strategists, and Managers on the SEO team, and you
may also be client-facing. You can expect to employ your SEO knowledge and time
management skills to compile client deliverables, and then speak to those deliverables during
client calls. You are not generally expected to lead strategy or act as a primary point of content
for clients, but you should be able to synthesize data in deliverables, form call-outs from those
data, and speak eloquently about those call-outs to clients, which may include some client
education. Experienced Associates may be given the opportunity to act as a lead on select
clients, based on previous performance.

Responsibilities:

  • Help shape the direction for the SEO service offerings to clients.
  • Perform content gap analysis, SERP landscape analysis, and overall audience analysis to optimize site growth for organic traffic.
  • Recommend and implement the ongoing improvement of SEO keyword research, website SEO audits, schema, link building, SEO analytics, and implementation of all on and off-page SEO activities.
  • Research and analyze competitor advertising links to inform content strategy.
  • Assist with building and optimizing the internal linking strategy to maximize rankings.
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
  • Monitor traffic performance and site analytics using Analytics and Google Search Console in order to uncover opportunities and double down on what’s working well.
  • Must be adept at using these tools to analyze information.

Qualifications:

  • 1-3 years SEO experience, ideally in a digital marketing agency
  • Experience using SEO tools (Ahrefs, SEMrush, Moz, BrightEdge, Screaming Frog) to inform decision-making and help aid future content strategy.
  • Experience using inbound marketing solutions, CMS, CRM, project management tools, automation tools, etc. (Marketo, Hubspot, WordPress, Pardot, Trello, Salesforce)
  • Knowledge of ranking factors and search engine algorithms
  • Experience managing fast-growing projects on a large scale, with an ability to consider multiple stakeholders (both internal and external)
  • An avid learner and passionate student
  • Ability to communicate, verbally and written, with both speed and effectiveness
  • Exceptional organizational skills and can stay up to date with SEO industry trends

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