Marketing Assistant

BackRoads
Job LocationUS
Job TagFull Time

Location: Berkeley, CA (Hybrid, 4 days/week in office)

Must be local to Bay Area, CA – no relocation offered

Description:

To support our continuing business growth, Backroads is looking for a strong communicator who can wear many hats to help our cross-functional Marketing team stay on top of print, digital and branded gear production deadlines. We are looking for an accountability maven who is comfortable working in a fast-paced environment of continuous change while proactively addressing issues coming down the line. 

Our ideal candidate is digitally savvy with prior experience in spreadsheets, “drag and drop” cloud-based tools (Salesforce Marketing Cloud, Google Analytics, etc.) and administrative interfaces. You should have a passion for the web and travel, be able to move seamlessly between various projects and assignments across the marketing organization, and work collaboratively as part of a team. We’re looking for your “can do” attitude and attention to detail to help us meet the multi-faceted demands of our business.  

Responsibilities:

General Marketing: 

  • Act as a marketing liaison for multi-departmental projects to ensure that individual contributors (within and outside of Marketing) get timely response/resolution 
  • Review and flag overdue tickets and tasks in the Marketing Service Desk (Jira), picking up or advancing tasks where appropriate 
  • Support team to proactively clear through roadblocks and/or escalate problem solving to ensure timely project completion 
  • Provide weekly status reports to VP Marketing for all ongoing projects  

Projects & Responsibilities: 

  • Support Web team with site audits and content updates 
  • Support Content teams to: 
  • track status of Trip Changes, Travel Planners, Prospective Guest Itineraries and policy updates; 
  • Audit reports to identify missing links or errors; 
  • Transfer content into Drupal or CMS 
  • Prepare capacity reports for email and social media planning 
  • Audit pre- and post-trip hotel lists, transportation links, etc., in Travel Planners 
  • Support Press & Partnerships to gather information and internal approvals for press releases, follow up on collaborative marketing efforts and update partner logos and offers on the BR Marketplace 
  • Coordinate timeline for BR Gear ordering to ensure all tasks are completed.  
  • Support CRM team to test email content, links and tracking; update catalog inquiry and collateral materials inventory  
  • Monitor Marketing Service Desk tickets for timely follow up, question resolution and completion  
  • Maintain collection of Web photos, track photo credits and stock usage.  
  • Support Performance Marketing to launch new advertising partnerships and campaigns 

Qualifications:

  • 2 to 3 years’ experience in a professional office environment, preferably in a marketing operations or creative project coordination capacity 
  • Strong detail-orientation  
  • Familiarity with technology and websites/digital marketing   
  • Software: Microsoft 365, Excel – required; Jira/Confluence, Google Analytics, Go Live, Photoshop, Image Ready, html, Acrobat – desired 
  • Experience with Web analytics and reporting is a plus 
  • Self-starter with ability to shift effortlessly between multiple projects and work cross-functionally in a fast-paced environment  
  • Excellent verbal, written, and interpersonal communications skills  
  • Enthusiastic team player  

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