Sr. Digital Strategist

Description:

VMLY&R is an internationally recognized Digital Agency with over 10,000 employees across the globe, with offices in New York, Sydney, London, Singapore, Sao Paolo and 12 dozen more countries. Recognized as Agency of the Year for 2023, they are one of the world’s most renowned Digital Agencies with partnerships with Intel, Johnson & Johnson, Wendys, Dell, Coca-Cola & Starbucks. VMLY&R is the company that most of the fortune 500 lean on, to provide consumers the marketing experience we come to know & love. We are currently seeking a fully remote Sr. Digital Strategist, experienced in CRM, to support a large financial & banking client.

Qualifications:

• Email campaign experience
• Kinetic / interactive content
• Finance marketing experience ideal (B2B and B2C)
• Salesforce Platform experience
• Developing CRM strategy and 1:1 marketing plans across a mix of channels and tactics, including but not limited to:
  • B2C Marketing: Finance/Pharma/Healthcare/Wellness Marketing:
    • Registration forms (always-onvs.interstitialpop-ups), emails, direct mail, SMS/MMS, wearables, social CRM, mobile app in-app and push messaging, podcasts, voice skill, engagement-based pop-up interstitials or decision trees, Facebook click-to-messenger, personalized websites, chatbots / conversational AI, QR codes, pURLs, digital brochures, loyalty programs, website personalization, preference centers, social logins, etc.
  • B2B Marketing:
    • Demand-gen and Lead-gen forms, gated content, lead routing, sales team integration, segment definition based on business categories, integration with traditional CRM platforms that sales “should” use for prospecting, opportunities, leads, close.