Event Marketing – Team Lead

Description:

Ready to take the lead on innovating and executing remarkable global events? Join Spryker’s exciting Event Marketing team! We’re on the lookout for a dynamic and experienced marketing expert to step into the role of Event Marketing Team Lead, focusing on our events strategy.

In this role, you will play a pivotal role in driving the success of our events. You will oversee and execute marketing strategies for our global events portfolio that enhance our brand presence, generate demand, and foster strong collaboration with our ecosystem of partners, customers, analysts, and influencers.

Responsibilities:

• Team Leadership:
  • Lead and manage an event marketing professional
  • Provide guidance, support, mentorship, and performance feedback to ensure team success
• Strategic Planning:
  • Develop and execute strategic event marketing plans to drive brand awareness, lead generation, and sales pipeline growth in the B2B sector for various marketing events such as trade shows, conferences, and smaller events.
  • Create comprehensive marketing strategies aligned with the objectives of each event, taking into consideration the target audience, market trends, and competitor analysis.
• Campaign Management:
  • Oversee the planning, execution, and optimization of multi-channel marketing campaigns to promote events across various platforms such as social media, email, digital advertising, and traditional channels.
  • Coordinate with internal and external stakeholders to ensure campaign success.
• Audience Engagement and Partnership Development:
  • Drive innovation and continuous improvement in internal and external tactics and processes to adapt to changing market dynamics and audience needs
  • Collaborate closely with cross-functional teams, including the extended marketing team, sales, partner management, and other teams, to align event strategies with company business objectives.
  • Work with external partners, sponsors, and vendors to maximize the reach and impact of event marketing efforts
• Budget Management, Data Analysis, and Reporting:
  • Manage the event marketing budget effectively, allocating resources efficiently to achieve maximum ROI while ensuring adherence to financial targets
  • Monitor and analyze key performance metrics to measure the effectiveness of event marketing efforts and optimize strategies accordingly.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• 4+ years of experience in B2B event marketing and 2+ years in a leadership or managerial role, with a track record of success in driving measurable results
• Ability to thrive in a fast-paced, agile environment and effectively manage multiple projects and priorities simultaneously
• Strong leadership skills with the ability to inspire and motivate team members to achieve goals and objectives
• Demonstrated ability to work independently and take initiative while also fostering a collaborative team environment
• Solid understanding of marketing and sales principles, with the ability to align event strategies with broader business objectives
• Excellent communication, interpersonal, and negotiation skills, with the ability to build relationships and influence stakeholders at all levels
• Proficiency in using event management software, CRM systems, and other marketing tools to plan, execute, and measure event marketing campaigns
• Ability to travel 30% – 40%
• Sounds Like You?