Marketing Strategist

Location: Remote -Ontario, Canada

Description:

Recollective Inc. is the leading provider of online research software for conducting qualitative research studies and fostering strategic customer insight communities.  Launched in 2011, Recollective is recognized at number eight in the 2023 GRIT50 ranking of the world’s top fifty most innovative suppliers in the market research industry. Thousands of the world’s most innovative market research agencies and enterprises choose Recollective.

Recollective is searching for a Content & Communications Marketing Specialist to join our marketing team and be responsible for the development and amplification of our brand and product content as we continue to grow our presence across the industry.

This role will require a marketer with superior writing skills who can communicate our brand vision and product offering in a compelling and comprehensive manner. The ideal candidate will be self-driven, passionate about market research and software and demonstrate superb communication skills.

Responsibilities:

• Generate, edit, publish and share content that builds meaningful connections and encourages audience engagement
• Execute social media strategy through competitive research, benchmarking, messaging and audience identification
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate data/metrics, insights and best practices and then acting on the information
• Collaborate with other departments, providing materials they need and expert advice to communicate with customers in a manner that aligns with company messaging
• Identify industry influencers and coordinate action for outreach and collaboration
• Help identify the latest trends, insights and technologies affecting our industry
• Support the operations of the marketing team with other initiatives as required

Qualifications:

• Minimum 3+ years of recent experience in content marketing, social media marketing, copywriting or a related position
• Excellent writing, editing, presentation and communication skills
• Must have market research industry experience and/or B2B tech marketing experience
• Demonstrable social marketing experience (Linkedin, X, TikTok, YouTube) and social analytics tools knowledge
• Ability to multi-task and operate effectively in a fast-paced team environment, work independently and track and manage personal targets
• Post-secondary education in Communications, Marketing, Journalism, English or Public Relations would be considered an asset
• Experience with email and marketing software would be considered a bonus (such as Pardot, Mailchimp and Salesforce)