How to Adapt Your Brand Statement Samples for Use Across Your Career Materials
Getting Started
After creating your brand statement, you can adapt it for your CV or resume summary, LinkedIn summary (“About” section), and portfolio/website. Please see examples of the brand statement and its adaptations below.
Key Takeaways
- Can be in first person or without pronouns; best to avoid third person because it can sound awkward.
- Use your brand statement as a diving board to help you build your CV or resume summary, LinkedIn summary, and portfolio biography (examples listed below).
Brand Statement Example 1
UX designer with a background in graphic design, trained at [school name] UX/UI Design program. Skilled in Adobe Illustrator, HTML5, CSS, JavaScript, Bootstrap, jQuery, and user-centric design research, with a proficiency in delivering user experiences across desktop, mobile, tablet, and other channels. As a graphic designer, led a team to successfully meet branding and technical requirements for various projects including websites/landing pages, logos, email campaigns, and social media content creation. Strengths lie in defining and executing design strategy built on a deep understanding of both user and business needs. Specializing in user research, usability testing, information architecture, and interaction design, I aim to create interfaces that bring users joy and increase brand loyalty.
Brand Statement Example 2
Visual designer with a background in fine arts. Certificate in UX/UI from [school name], with skills in HTML5, CSS, JavaScript, visual prototyping and wireframing, and user interface development. Innovative professional passionate about developing digital products with cutting-edge design. Strengths in creativity, teamwork, and building projects from ideation to execution. Interviewed users and developed persona profiles in a recent collaborative project involving the redesign of a local restaurant’s website. Adapted prototypes based on usability feedback, resulting in a more enjoyable and streamlined experience for end users. Fine arts background coupled with strong research skills and an eye for modern design principles make me a valuable addition to any team.
Brand Statement Example 3
UX architect with a Bachelor of Science in computer science and a certificate from [school name] with professional education in UX research and UI design. Extensive experience with information architecture, interaction design, usability, and user research for a range of businesses, from startups to Fortune 500 organizations, including Technicolor, Adobe, and Electronic Arts. Thought leader in the design community recognized for new ideation, highlighted with being awarded the Thought Leader award. Driven by the collaborative process with experience communicating with designers, developers, marketing teams, and executives to deliver outcomes that enhance the user experience across web and mobile platforms.
Adapting for the Resume Summary
Key Takeaways
- Must not include pronouns.
- Omit details listed elsewhere on the CV or resume for conciseness (e.g., education, a full list of technical skills, specific achievements or projects). The exception to this is if you want to emphasize a qualification, such as a recently completed program, at the top of the resume.
- Summary should be three to five sentences where you highlight a mix of the role you want at graduation, achievements, and soft skills. If an employer has two candidates with the same tech skills, they will defer to the summary to see if there is something that sets you apart from the other candidates.
Example 1
UX designer with a background in graphic design, trained at [school name] UX/UI program. As a graphic designer, led a team to successfully meet branding and technical requirements for various projects including websites/landing pages, logos, email campaigns, and social media content creation. Strengths lie in defining and executing design strategy built on a deep understanding of both user and business needs. Specializing in user research, usability testing, information architecture, and interaction design, with an aim to create interfaces that bring users joy and increase brand loyalty.
Example 2
Visual designer with a background in fine arts. Innovative professional passionate about developing digital products with cutting-edge design. Strengths in creativity, teamwork, and building projects from ideation to execution. Fine arts background coupled with strong research skills and an eye for modern design principles.
Example 3
UX architect with professional education in UX research and UI design. Extensive experience with information architecture, interaction design, usability and user research for Fortune 500 organizations to start-ups, including Technicolor, Adobe and Electronic Arts. Thought leader in the design community recognized for new ideation, and highlighted with Thought Leader award. Driven by the collaborative process with experience communicating with designers, developers, marketing teams, and executives to deliver outcomes that enhance the user experience across web and mobile platforms.
Adapting for the LinkedIn Summary (“About” Section)
Key Takeaways
- More similar to the brand statement than to the CV or resume summary.
- First person is ideal, but omitting all pronouns is okay. Third person should be avoided, since it can sound awkward.
- You can use your brand statement as is on LinkedIn, but there is flexibility in formatting. The content can be expanded if desired but should avoid listing every detail about your experience, skills, etc., since those are listed in sections underneath in your profile.
- Might include an invitation to connect at the end (great for those wanting to expand their network).
- LinkedIn instructions on adding bullets and links to your profile: https://www.linkedin.com/help/linkedin/answer/1237/formatting-text-or-adding-links?lang=en
Example 1
UX designer who believes in defining and executing design strategy built on a deep understanding of both user and business needs.
Trained at [school name] UX/UI bootcamp, where I earned a certificate in UX/UI and honed skills in Adobe Illustrator, HTML5, CSS, JavaScript, Bootstrap, jQuery, and user-centric design research, with a proficiency in delivering user experiences across desktop, mobile, tablet and other channels.
My experience as a graphic designer includes successfully leading a team to meet branding and technical requirements for various projects such as websites/landing pages, logos, email campaigns, and social media content creation.
My specialities include:
- User research
- Usability testing
- Information architecture
- Interaction design
Excited to connect with you to discuss my ability to build on a deep understanding of both user and business needs to create interfaces that bring users joy and increase brand loyalty.
Example 2
UX architect with a Bachelor of Science in computer science. Recently earned a certificate from [school name] in UX research and UI design.
Extensive experience with information architecture, interaction design, usability, and user research for companies ranging from startups to Fortune 500 organizations, including
- Technicolor
- Adobe
- Electronic Arts
Thought leader in the design community recognized for new ideation, highlighted with being awarded the Thought Leader award. Driven by the collaborative process with experience communicating with designers, developers, marketing teams, and executives to deliver outcomes that enhance the user experience across web and mobile platforms.
Adapting for the Portfolio Bio
Key Takeaways
- Most similar to the brand statement and LinkedIn summary.
- Can include personal interests or hobbies that demonstrate how they make you a better web developer or how they fuel and inspire your work. For example: “Fun fact: My first website was built as a photo portfolio (i.e., shrine) of my cat, Jinx. No matter how far the UI has come, she still doesn’t approve of it.”
- Might include an invitation to contact with a link to the portfolio’s “Contact” section or page.
Example
UX designer with a background in graphic design. Skilled in Adobe Illustrator, HTML5, CSS, JavaScript, Bootstrap, jQuery, and user-centric design research, with a proficiency in delivering user experiences across desktop, mobile, tablet and other channels.
Strengths lie in defining and executing design strategy built on a deep understanding of both user and business needs. Specializing in user research, usability testing, information architecture, and interaction design.
When I’m not creating interfaces that bring users joy and increase brand loyalty, you can find me painting [include link to paintings if applicable], taking hikes, and creating new recipes.
