Getting Started
After creating your brand statement, you can adapt it for your CV or resume summary and LinkedIn “About” section. Please see examples of the brand statement and its adaptations below.
Key Takeaways
- Can be in first person or without pronouns; best to avoid third person because it can sound awkward.
- Use your brand statement as a diving board to help you build your resume summary, LinkedIn “About” summary, and portfolio biography (examples listed below).
Brand Statement Example 1
Content marketing specialist bringing skills in HTML, CSS, WordPress, and video creation and editing. Creative, quick learner able to generate content with fast turnaround times. BA in marketing and recently completed a certificate in digital marketing at [school name] to advance technical skills. Ran a successful social media campaign for an e-commerce company, which resulted in a 30% increase in revenue over a 3-month period. Driven by the creative process and producing targeted, high-quality content across multiple platforms. My passion for marketing combined with strengths in modern digital marketing tools and a desire to learn from my team members make me a valuable contributor to any organization.
Brand Statement Example 2
SEO specialist with a BA in graphic design and a certificate in digital marketing from [school name]. Skilled in SEO, WordPress, Google Analytics, HTML, CSS, and Adobe Suite (Photoshop, Illustrator, InDesign). Leverage communication skills and an eye for design, gained from experience as a freelance web designer, when interfacing with teams across design, engineering, and business development. I aim to continually challenge myself to think outside the box and deliver the highest-quality content. Successfully led digital strategy by producing SEO-rich content across multiple channels for 50+ clients.
Brand Statement Example 3
Digital marketing manager with 5+ years of experience. Strong leadership acumen with proven skills in cross-functional collaboration to achieve goals in both startup and corporate environments. Enthusiastic team lead with a passion for marketing, mentorship, and project management. Earned a certificate in digital marketing from [school name], where I developed expertise in Google Analytics, SEO, CRM platforms, and digital strategy. Planned and orchestrated the social media strategy for a local client, resulting in a 25% increase in website traffic. Excited to bring a solid foundation in designing and delivering targeted campaigns across email, web, and social channels.
Adapting for the Resume Summary
Key Takeaways
- Must not include pronouns.
- Omit details listed elsewhere on the CV or resume for conciseness (e.g., education, a full list of technical or industry skills, specific achievements or projects). The exception to this is if you want to emphasize a qualification, such as a recently completed program, at the top of the resume.
- Summary should be three to five sentences where you highlight a mix of the role you want at graduation, achievements, and soft skills. If an employer has two candidates with the same tech skills, they will defer to the summary to see if there is something that sets you apart from the other candidates.
Example 1
Quick-learning content marketing specialist able to generate content with fast turnaround times. Ran a successful social media campaign for an e-commerce company, which resulted in a 30% increase in revenue over a 3-month period. Driven by the creative process and producing targeted, high-quality content across multiple platforms. Passion for marketing combined with strengths in modern digital marketing tools and a desire to learn from team members.
Example 2
SEO specialist leveraging communication skills and an eye for design, gained from experience as a freelance web designer, when interfacing with teams across design, engineering, and business development. Continually striving to think outside the box and deliver the highest-quality content. Successfully led digital strategy by producing SEO-rich content across multiple channels for 50+ clients.
Example 3
Digital marketing manager with 5+ years of experience. Strong leadership acumen with proven skills in cross-functional collaboration to achieve goals in both startup and corporate environments. Enthusiastic team lead with a passion for marketing, mentorship, and project management. Planned and orchestrated social media strategy for a local client, resulting in a 25% increase in website traffic. Excited to bring a solid foundation in designing and delivering targeted campaigns across email, web, and social channels.
Adapting for the LinkedIn Summary (“About” Section)
Key Takeaways
- More similar to the brand statement than to the CV or resume summary.
- First person is ideal, but omitting all pronouns is okay. Third person should be avoided, since it can sound awkward.
- You can use your brand statement as is on LinkedIn, but there is flexibility in formatting. The content can be expanded if desired but should avoid listing every detail about your experience, skills, etc., since those are listed in sections underneath in your profile.
- Might include an invitation to connect at the end (great for those wanting to expand their network).
- LinkedIn instructions on adding bullets and links to your profile: https://www.linkedin.com/help/linkedin/answer/1237/formatting-text-or-adding-links?lang=en
Example 1
SEO specialist leveraging communication skills and an eye for design, gained from experience as a freelance web designer, when interfacing with teams across design, engineering, and business development. Continually challenging myself to think outside the box and deliver the highest-quality content.
Accomplishments include:
- Successfully led digital strategy by producing SEO-rich content across multiple channels for 50+ clients.
- Ran a successful social media campaign for an ecommerce company, which resulted in a 30% increase in revenue over a 3-month period.
Recently earned a certificate in digital marketing from [school name] to continue honing my skills. Let’s connect and discuss how I can leverage my background to grow your company’s customer base!
Example 2
(This example shows that you can use your brand statement “as is.”)
Digital marketing manager with 5+ years of experience. Strong leadership acumen with proven skills in cross-functional collaboration to achieve goals in both startup and corporate environments. Enthusiastic team lead with a passion for marketing, mentorship, and project management. Planned and orchestrated the social media strategy for a local client, resulting in a 25% increase in website traffic. Excited to bring a solid foundation in designing and delivering targeted campaigns across email, web, and social channels.
Adapting for the Portfolio Bio
Key Takeaways
- Most similar to the brand statement and LinkedIn summary.
- Can include personal interests or hobbies that demonstrate how they make you a better marketer or how they fuel and inspire your work. For example: “Fun fact: My first website was built as a photo portfolio (i.e., shrine) of my cat, Jinx. No matter how far the UI has come, she still doesn’t approve of it.”
- Might include an invitation to contact with a link to the portfolio’s “Contact” section or page.
Example
I’m a digital marketing manager with 5+ years of experience and a certificate in digital marketing from [school name]. Skills include expertise in Google Analytics, SEO, CRM platforms, and digital strategy.
Enthusiastic team lead with a passion for marketing, mentorship, and project management. Planned and orchestrated the social media strategy for a local client, resulting in a 25% increase in website traffic.
When I’m not driving metrics, I enjoy staying up to date on the latest marketing trends, cooking delicious meals, and hiking.
I’m excited to leverage a foundation in designing and delivering targeted campaigns across email, web, and social channels. Let’s connect [hyperlink LinkedIn profile if applicable]!
