Digital Marketing Portfolio Guide

Portfolio Criteria

Use the following criteria to develop your portfolio. This same criteria will be used when providing feedback.

CONTENT

  • Includes name, email address (not hotmail, yahoo, aol, or school), and link to LinkedIn page.
  • Includes a button to download a CV or resume, where applicable.

About Section and Skills

  • Minimum of 5 digital marketing skills or technologies.
  • Includes a clear and concise description of your value and skill set as a digital marketer.

Project Overview

  • Includes at least 2 projects.
  • Ensure projects are separate entries or pages within your chosen platform (Blog, website, etc.).
  • Include both individual projects/homework assignments and group projects.

Individual Project Details

  • For each project, include your role in the project.
  • For each project, include a link to the live version of the project (if applicable).
  • Short description of the problem being solved.
  • List of the concepts and technologies used in the analysis and solution.
  • Make sure projects demonstrate proficiency in the specific roles sought OR show a diverse skill
  • set.

DESIGN AND FORMAT

Clean and Simple Design

  • Consistent and professional font style and colors. Color scheme should be simplistic and easy
  • on the eyes.
  • Consistent use of bold, italic, and underline; same bullet point style for all lists.
  • Legible storytelling with designed content sections and process descriptions.
  • Easy to read and professional tone. No jargon, slang, or superlative adjectives like “great,” “good,” or “awesome.”
  • Clear thumbnails or screenshots from each project in a PNG format.

Correct Grammar, Spelling, and Punctuation

  • Consistent punctuation throughout.
  • No grammar or spelling errors.
  • Abbreviations or acronyms are not used unless necessary.

Career Stories: Starting a Career in Digital Marketing

Miller Murray used his multidisciplinary background to carve a path for himself in the digital marketing industry. Listen along as he discusses his experiences as a career starter and tips for getting a job.

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Booz Allen Breaks Consulting Stereotypes with Boot Camp Hires

Driven by innovation, Booz Allen company is committed to imagining, inventing, and delivering new ways to better serve clients and the world. They partner with 2U. Inc. to identify top tech talent in communities across the country.

Related Industries: Business
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Anthony Delgado: The Power of Upward Mobility

After graduating from a coding bootcamp, Anthony Delgado started participating in hackathons, pitching ideas for philanthropic coding projects, and more.

Related Industries: Data
An image shows Anthony Delgado giving a talk.

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