Digital Marketing Portfolio Guide

Portfolio Criteria

Use the following criteria to develop your portfolio. This same criteria will be used when providing feedback.


  • Includes name, email address (not hotmail, yahoo, aol, or school), and link to LinkedIn page.
  • Includes a button to download a CV or resume, where applicable.

About Section and Skills

  • Minimum of 5 digital marketing skills or technologies.
  • Includes a clear and concise description of your value and skill set as a digital marketer.

Project Overview

  • Includes at least 2 projects.
  • Ensure projects are separate entries or pages within your chosen platform (Blog, website, etc.).
  • Include both individual projects/homework assignments and group projects.

Individual Project Details

  • For each project, include your role in the project.
  • For each project, include a link to the live version of the project (if applicable).
  • Short description of the problem being solved.
  • List of the concepts and technologies used in the analysis and solution.
  • Make sure projects demonstrate proficiency in the specific roles sought OR show a diverse skill
  • set.


Clean and Simple Design

  • Consistent and professional font style and colors. Color scheme should be simplistic and easy
  • on the eyes.
  • Consistent use of bold, italic, and underline; same bullet point style for all lists.
  • Legible storytelling with designed content sections and process descriptions.
  • Easy to read and professional tone. No jargon, slang, or superlative adjectives like “great,” “good,” or “awesome.”
  • Clear thumbnails or screenshots from each project in a PNG format.

Correct Grammar, Spelling, and Punctuation

  • Consistent punctuation throughout.
  • No grammar or spelling errors.
  • Abbreviations or acronyms are not used unless necessary.

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