Employer-Ready Criteria for Digital Marketing Career Advancer

1. Resume Criteria
2. GitHub Profile Criteria
3. LinkedIn Profile Criteria
4. Professional Brand Statement Criteria

Resume Criteria

Content

Heading

Include name, phone number, professional email address , city and state or region, and a written out hyperlink to LinkedIn.

Summary

Title of role pursuing (do not identify as a student).
Background experience that connects to the role you are pursuing.
Avoid pronouns.
2-3 digital marketing skills (campaign development and optimization, content strategy, social media, SEO, web design, branding experience, etc.)
2-3 transferable skills (ex. adaptable; time management; communication; innovative; collaborative; conflict resolution).
Years of related experience (keep below 10 years).
Accomplishments, recognitions, and/or awards.
Training or certifications

Skills

Include skills / concepts / methodologies (etc.) acquired in the program.
Ensure programming languages and technologies conform to standard spelling and style for the industry.

Experience

Experience listed in reverse chronological order, with job title, job description, company name, city & state or province, and dates of employment.
Start every bullet with an action verb; don’t use the same verb more than once.
Cite accomplishments, recognitions, and/or awards (do not list job duties).

Bullets are concise, direct, and listed in order of importance.
Quantify work as much as possible, eg. “200 tickets closed per month”.
Demonstrate how you have applied relevant transferable skills from previous roles that will speak to your target role (e.g. attention to detail, thrives under pressure, etc.).

Education

List education below Experience.
Listed in reverse chronological order
Include city and state
Include title (ex. certificate, bachelor’s, master’s, etc.)
Include the current program as the most recent item in education and ensure it is listed as a certificate.

Applicant Tracking System (ATS)

Include standard heading titles (Education, Projects, Technical Skills, Summary, Experience).
Spell out acronyms and abbreviations (abbreviated months are acceptable).
Use bullets instead of asterisks.
Avoid images, icons, or photographs.
Avoid colored text.
Avoid columns, tables, text boxes, and graphs.
Do not write in the header or footer of the document.
Use keywords that match the job description and align with required skills needed for each specific role.

Design and Format

Simplicity

No template language or blank areas.
Design does not get in the way of necessary text/content.
Text fills the page without overcrowding.
Balanced margins, between 0.5” – 1.”
No more than one page if new to the field, two pages if have relevant experience.
Name and headlines stand out.
Few (or no) hanging lines (where just a few words take up an entire line).

Consistency

Font size of 11 or 12.
Consistent and professional font style. It’s okay to use different fonts for the headings and body. Professional font styles include: Arial, Calibri, Cambria, Georgia, Helvetica, Times New Roman.
Consistent use of bold, italic, and underline; same bullet point style for all lists.

Accuracy

Consistent punctuation throughout.
No grammar errors; no spelling errors.
No personal pronouns (I, we, he, or she).
Abbreviations or acronyms are not used unless necessary.

GitHub Profile Criteria

Professional Profile

A personalized photo or image (something other than the default identicon).
Email or other contact info is listed.
A descriptive tagline, e.g. “Front End Developer.”

Pinned Projects

3-6 projects pinned on profile.

Individual Projects

At least one full stack project.
At least one project with a polished front-end.

Group Projects

Other group members’ contributions are visible in the commit history (i.e. don’t just copy all the code and push it to a new repo).
Your projects have meaningful commits in the history, making your participation in each project clear.
README clearly points to the profiles of group collaborators.

Project Focused READMEs

Each project contains a README file. Those that do not should be hidden.
Provides a high-level summary of the app and the problem it is trying to solve.
Lists notable features of the app.
Provides start-to-finish instructions on how to run the app.
Link to deployed version of the app.
Screenshots or a link to a demonstration video of the app.

Commit Histories

At least 5 commits per repository.
Regular activity, including continued activity at least once per week after graduation.
No profanity in commit history.

Code Readability

Linted code (i.e. used ESLint).
Consistent spacing and indentation.
Valid HTML.

Code Organization

Modular Code wherever possible.
No syntax errors when running the app.

LinkedIn Profile Criteria

Compelling Introduction

Professional profile photo.
Customized background image.
Up-to-date contact information (email).
Catchy headline that incorporates target role.
Clear summary statement that speaks to experience, background, and professional qualifications.

Experience

Experience listed in reverse chronological order, with job title, job description, company name, city & state or province, and dates of employment.
Start every bullet with an action verb; don’t use the same verb more than once.
Cite accomplishments, recognitions, and/or awards (do not list job duties).

Bullets are concise, direct, and listed in order of importance.
Quantify work as much as possible, eg. “200 tickets closed per month”.
Demonstrate how you have applied relevant transferable skills from previous roles that will speak to your target role (e.g. attention to detail, thrives under pressure, etc.).

Education

List education below Experience.
Listed in reverse chronological order
Include city and state with
Include title (ex. certificate, bachelor’s, master’s, etc.)
Include the current program as the most recent item in education and ensure it is listed as a certificate.

Skills, Recommendations, Accomplishments, and Interests

These sections give a fuller picture of who you are.
At least 20 skills, both technical and transferable.
At least 2-4 recommendations that attest to your skill set and work ethic.
At least 20 interests displayed, with a mix of personal and professional interests.

Accuracy

All spelling is accurate with consistent punctuation.
Tone consistent throughout.
All links work.

Professional Brand Statement Criteria

Concise

Consists of 75-150 words. Keep it focused and make every line count.

Targets Role

First line presents you in your desired role. Avoid identifying as a student (as you will use this after graduation). Ex: Social Media Coordinator, Content Manager, Digital Marketing Specialist.

Includes Education

Includes only relevant degrees, certifications, and/or trainings. Make sure you include the program to demonstrate your technical training. Ex: Certificate in digital marketing from XYZ University.

Includes Skills and Strengths

Includes 3-5 relevant technical skills and professional strengths that align with a desired role.

If available, use the job description to determine the best skills to include.
Show how you have applied these skills and strengths in previous roles or projects.

Demonstrates Value

Showcases professional or academic achievements, accomplishments, successful projects, and recognitions. Hint: Aim for professional, but if you lack professional experience, pull from academics.

Includes Motivation/Aim

Determine what motivates you professionally. What end results do you hope to achieve in your role?

Positions Yourself

Sell, don’t summarize! Connect how your past experience, skills, and/or training have prepared you for your desired role. This is where you can provide examples to support your claims. Hint: To demonstrate that you are a team player, give an example of working successfully in a team environment. Show outcomes of your work.