A Competitive Business LinkedIn Sample

“Instead of using LinkedIn as a passive billboard, you can use the platform to build connections with other professionals in your niche.”

– Forbes.com

A LinkedIn profile is an important professional material. All students should have a LinkedIn profile to be competitive in the job market. This profile can be used as a more complete record of skills and achievements than the resume; to network with other students; and for students to be visible to recruiters.

The Basics

As with all professional documents, ensure that your LinkedIn profile has:

  • Accurate spelling and punctuation
  • Consistent tone throughout
  • Working links

Compelling Introductory Information

  • Professional profile photo
  • Customized background image
  • Catchy headline that incorporates your target role.

In this screenshot of Lindsey DesRochers’ LinkedIn profile, we can see that her profile picture is zoomed in on her face, that her background shows a technical illustration, and that her headline includes her industry and area of expertise.

A screenshot shows Lindsey's LinkedIn Profile with the heading "Project Manager, Technical Program Manager, Yoga Instructor"

Contact Information

Ensure that all of your contact information is accurate and up-to-date. In addition, ensure that you list your professional email.

LinkedIn contact settings example

Summary Statement

A compelling summary statement is written in clear language, speaks to your experience and background, and demonstrates your professional qualifications.

Sample Summary Statement

A dedicated and high-energy Project Manager with a background in technical program management, e-commerce and customer service. Certificates in Professional Scrum Master Level I and Technical Project Management from University, where I gained deeper insight into business software development, traditional project management and waterfall development, project management operations, hybrid project management, as well as agile methodologies and scrum framework.

Experience

This section should be listed in reverse chronological order.

Each entry should include the following:

  • Job title
  • Company name and location
  • Dates of employment

Your experience section should include your accomplishments, not just your job duties. Use results-driven bullets to highlight previous project management experience.

Sample Experience Section

Product Strategist

Microsoft

June 2019 – Present

Seattle, WA

  • Conduct quarterly product research to assess performance.
  • Understand and communicate client needs to identify proactive solutions to resolve organizational product shortfalls.
  • Formulate and design long-term goals with a 20% increase in production of successful products that sell.
  • Increased client satisfaction rating by 23% within the first year with an average of 87%.

Client Experience Specialist

IT Company

October 2015-January 2018

Everywhere, CA

  • Answered high volume of member requests. Responded to 500+ client inquiries and resolved product concerns and questions.
  • Earned the highest satisfaction rating from a crucial long-term client.
A screenshot shows what a final version of an Experience section in a LinkedIn profile will look like.

Education

Like the Experience section, this should be listed in reverse chronological order. Include your program and list any certificated program (such as a boot camp) as a certificate.

Sample Education Section

Because Lindsey has a degree and professional certificates, she’s separated her Education section to bring attention to both.

A screenshot of what the education section will look like on a finalized LinkedIn profile.

Skills

Your skills section should include at least 20 skills and interests. The skills should be a mixture of technical and transferable, and the interests should be a mixture of personal and professional.

Sample Skills

Industry Knowledge

  • Agile Methodologies
  • Business Process Improvement
  • Risk Analysis
  • Meeting Facilitation
  • Scope Management
  • Project Planning
  • Resource Budgets
  • Stakeholder Management

Tools and Technologies

  • Agile/Scrum
  • Jira
  • Microsoft Office
  • SQL
  • Slack
  • Wrike

Interpersonal Skills

  • Conflict Management
  • Leadership
  • Team Building
  • Problem Solving

Other Skills

  • Microsoft Suites
  • Confluence
  • Tech-savvy

Projects and Recommendations

Include at least 2-3 projects or features with working links. Also include at least 2-4 recommendations that attest to your skills and work ethic.

Sample Projects and Recommendations

Lindsey has listed her program certificate in her Featured section, and included recommendations from one former coworker and one fellow program student.

Recommendations

Coworker

Lindsey is a natural leader and has a keen sense of detail. She and I worked together on various software development project concepts, where she showcased excelled analytical and communication skills. She is thorough, organized, and very reliable.

Fellow Program Student

If you were to ask any of the other members of our cohort who has helped them the most, they would all unanimously say Lindsey. She is always first in line to put her knowledge to the test and solve problems. Lindsey is also a natural leader, yet humble enough to join the ranks, pulling her fair share of heavy duties.

A screenshot shows what the Featured and Recommendations sections will look like in a finalized LinkedIn profile.

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