Counseling Brand Statement Samples

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Your brand statement expresses your professional value in a clear and concise introduction for employers. Think of it as a tool for you to tell the counseling industry your story, including your education, accomplishments, and skills. You can get more detailed advice in our Brand Statement Guide.

Career Starter

Mental health counselor with strong listening and collaboration skills refined during two years  working in education as a teaching assistant. Earned a degree in mental health counseling from the [school name] to develop therapy skills in cognitive-behavioral, mindfulness-based, and solution-focused techniques. Empathetically collaborate with clients on therapy goals to alleviate depressive, anxious, and impulsive symptoms. Enjoys working on a passionate, diverse team dedicated to using evidence-based practices to help our clients succeed.

Career Switcher

Marriage and family therapy associate leveraging an extensive background in human resources, transitioning to help families and couples navigate conflict. Earned MS in counseling with a concentration in marriage and family therapy from the [school name] to develop knowledge of family systems and skills in counseling. Collaborated with mental health professionals during field practicum at mental health clinics to provide low-income families with solution-focused tools to manage conflict and improve communication among family members. Excited to combine empathetic counseling skills, evidence-based techniques, and passion for social justice to help clients from wide-ranging backgrounds improve their family dynamics.

Career Advancer

Behavioral analyst bringing seven years of experience as a registered behavior technician (RBT) to the next level by earning a Master of Science in applied behavior analysis from the [school name] . Extensive background in the field helping clients with autism spectrum disorder and often tagged by BCBAs to help new RBTs get up to speed. Completed fieldwork and required hours at outpatient nonprofit clinic expanding expertise to working with clients with brain injuries. Well versed in designing applied behavior analysis (ABA) treatment programs, training behavior instructors, parents, and other professionals to implement ABA treatment plans, and writing assessments and progress reports for each client.


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