Digital Marketing Resume Guide

Template and Sample

Your resume is your chance to impress an employer with your skills and accomplishments. An industry-backed resume focuses on results, uses dynamic language, and appears organized, clean, and free of mistakes.

Here are templates and competitive samples that you can use to get started on creating your resume or CV. Simply save a copy of them so you can edit and adapt. Be sure to replace text in blue with your own, and follow the instructions in brackets when utilizing the templates.

Resume Samples

Resume Templates

Student Spotlight

Meet Logan DM case study picture

Meet Logan

  • Digital Marketing Boot Camp grad
  • Background in team building and account coordination
  • Passion for digital marketing landscape with talent gap
  • Landed a content marketing specialist role

Logan’s Story

Logan was determined from the start that digital marketing was going to be her new career. Her previous jobs had centered around corporate team building and account coordination though she volunteered for more meaningful work. During boot camp she spearheaded a successful social media campaign for a non-profit company. With the support of her Career Coach and utilizing career resources, after three rounds of interviews, she landed a Content Marketing Specialist role; happily employed in a field she loves!

Digital Marketing Resume or CV Criteria

Content

Heading includes all of the first-order information the employer needs.

  • Include name, phone number, professional email address (not Hotmail, Yahoo, AOL, or university), city and state/province, and full hyperlinks to LinkedIn and your portfolio.

Summary section. Try to include at least 3-5 of the following:

  • Title of role pursuing (do not identify as a student).
  • Background experience that connects to the role you are pursuing.
  • 2-3 digital marketing skills (campaign development and optimization, content strategy, social media, SEO, web design, branding experience, etc.)
  • Years of related experience (keep below 10 years).
  • Accomplishments, recognitions, and/or awards.
  • Training or certificates.
  • Avoid pronouns.

Skills section.

  • Includes a technical and digital marketing skills section. Ensure technologies conform to standard spelling and style for the industry.
  • Focus on industry-specific skills and concepts you obtained in the completed program.

Projects Section.

  • List in reverse chronological order with clear outlines of your role and responsibilities.
  • Include tools used.
  • Include links to project summaries and/or with your portfolio.
  • Describe the impact of the project, including its target audience and any notable research, as well as explain how it relates to the digital marketing industry.
  • Quantify results as much as possible (eg. increased inbound leads by 50%).

Experience clearly laid out with accomplishments highlighted rather than job duties.

  • Experience listed in reverse chronological order, with job title, job description, company name, city and state/province, and dates of employment. Avoid adding experience prior to 10 years from the current date.
  • If applicable, include previous digital marketing, technical, or business experience and roles.
  • Start every bullet with an action verb; don’t use the same verb more than once.
  • Cite accomplishments, recognitions, and/or awards (do not list job duties).
  • Bullets are concise, direct, and listed in order of importance.
  • Briefly define job role and team size where it gives context to the scope and depth of your work.

Education listed in reverse chronological order with locations and certification.

  • Education listed at the end of the CV or resume unless you don’t have much experience or you have particularly relevant degrees.
  • Include your program as the most recent item in education. List it as a certificate.

Pass the applicant tracking system.

  • Include standard heading titles (Summary, Technical Skills, Projects, Education, Experience).
  • Spell out acronyms and abbreviations (abbreviated months are acceptable).
  • Use bullets instead of asterisks.
  • Avoid images, icons, or photographs.
  • Avoid colored text.
  • Avoid columns, tables, text boxes, and graphs.
  • Use keywords that match the job description and align with required skills needed for each specific role.

Design and Format

Clean and Simple Design

  • No template language or blank areas.
  • Design does not get in the way of necessary text/content.
  • Text fills the page without overcrowding.
  • Balanced margins, between 0.5” – 1.”
  • No more than one page if new to the field, two pages if have relevant experience.
  • Name and headlines stand out.
  • Few (or no) hanging lines (where just a few words take up an entire line).

Consistent and Professional Text

  • Font size of 11 or 12.
  • Consistent and professional font style. It’s okay to use different fonts for the headings and body. Professional font styles include: Arial, Calibri, Cambria, Georgia, Helvetica, Times New Roman.
  • Consistent use of bold, italic, and underline; same bullet point style for all lists.

Correct Grammar, Spelling and Punctuation

  • Consistent punctuation throughout.
  • No grammar errors; no spelling errors.
  • No personal pronouns (I, we, he, or she).
  • Abbreviations or acronyms are not used unless necessary.

Easy to read and professional sounding tone

  • No jargon, slang, or superlative adjectives like “great,” “good,” or “awesome.”

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