Mental Health Counseling Brand Statement Samples

computer screen with text that spells mental health

Your brand statement expresses your professional value in a clear and concise introduction for employers. Think of it as a tool for you to tell the mental health counseling industry your story, including your education, accomplishments, and skills. You can get more detailed advice in our Brand Statement Guide.

Career Starter

Mental health counselor with strong interpersonal skills developed through 3,000 hours of mental health counseling fieldwork at a women’s mental health clinic. Earned a master’s degree in mental health counseling at the [University] to gain in-depth knowledge about diagnosing and treating mental illnesses. Passionate about working in community-based program aimed at  increasing access to mental health services among traditionally underserved populations.

Career Switcher

Licensed mental health counselor (LMHC) dedicated to empowering marginalized communities with culturally-competent, trauma-informed care. Pivoted to mental health counseling after four years in office management by enrolling in a master’s degree in mental health counseling at the [school name]. Specialize in treating trauma and working with survivors of domestic and sexual abuse. Utilize cognitive-behavioral and mindfulness-based techniques, and currently undergoing certification for eye movement desensitization and reprocessing therapy (EMDR).

Career Advancer

LCMHC leveraging 6+ years as a case manager for the Department of Mental Health (DMH) supporting individuals at risk of becoming homeless. Earned Master of Mental Health Counseling from the [school name] to develop skills in counseling, treatment planning, and crisis management. Expanded knowledge of the homeless population during mental health practicum at the Youth Resource Center for Homeless Youth. Dedicated to creating a seamless and supportive experience for homeless youth and empowering them to process and express the trauma they have experienced. 


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