School Counseling Brand Statement Samples

woman sitting in front of two younger people with a hand gesture

Your brand statement provides a clear and concise introduction to your background and professional value for employers. Think of it as a tool for you to tell the school counseling industry your story, including your education, accomplishments, and skills. You can get more detailed advice in our Brand Statement Guide.

Career Starter

High school counselor with strong organization and collaboration skills developed through school counseling internships and graduate studies. Earned a master’s degree in school counseling at the [school name] to learn evidence-based techniques to support students struggling with academic, social, and emotional issues. Passionate about increasing college readiness rates among graduating seniors and closing achievement gaps for low-income students. 

Career Switcher

Middle school counselor transitioning from a career in journalism. Earned a master’s degree in school counseling from the [school name] to provide counseling services to young adults during developmental years. Well-versed in designing and implementing counseling lessons and one-on-one counseling sessions rooted in narrative and expressive arts therapy modalities. Excited to utilize investigative journalism skills with students to help them develop insights into their thoughts, feelings, and behaviors. 

Career Advancer

Elementary school counselor leveraging 7+ years of teaching and special education experience to develop into a school leader. Earned Master of School Counseling from the [school name] to develop leadership, advocacy, and counseling skills. Expanded knowledge of special education and school-wide initiatives during school counseling internship at a Title I elementary school. Excited to combine education expertise with counseling skills to implement wide-scale initiatives that make schools more inclusive, successful, and community-oriented. 

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