Influencer marketing is when a company chooses influencers, who have an established credibility and audience on social media platforms, to endorse or mention a product or service in a social media post. Learn how tech companies are incorporating influencer marketing into their branding strategies.
Our speaker, Chris Cunningham, a founding member of ClickUp and the Head of Influencer Marketing, drives the company’s growth and brand recognition through digital media platforms and influencer marketing campaigns. He is known for building cult followings for brands via influencer marketing, community, and strategy. In just 2 years, they bootstrapped ClickUp to grow from $0 to $20 million and counting.
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